Saturday, September 26, 2009

John Corzine is no Janet Napolitano

As you all know, I sell (and give away) environmentally friendly pest repellents, and the cold air plant muffler, FreezePruf - with a full half case now in my basement ready to be awarded to attentive Elite Members. So, I know a hard sales job when I see one.

John Corzine for a second term as Governor of NJ is no political Ad Man's dream assignment, for sure!

Bereft of economic accomplishments of note, Corzine's ads focus on his understated good looks, charming personality and inspiring life story. We are told, John grew up dirt poor, unloved and unbefriended. Undeterred by having had no social contacts for the first 22 years of life, John studied diligently, but alone, for an MBA at an Ivy League University. Upon graduating with such a prestigious business degree, John decided to make his mark in the world financial capital, NYC. John became a Master of his Universe, but not right away.

John's ads inform us that he initially accepted a position at a leading Wall Street Investment Bank, in which his sole duty was to get coffee for his immediate supervisor. Surprisingly, these ads do not tell us whether or not John excelled in this position, or whether he got his first promotion after just one or two years. What this ad campaign does tell us is that Corzine always wanted to "be someone" rather than to "do something important".

I know of nothing more informative than learning that a man completely sublimated his own existence to serve as another man's gofer. I can surmise that when the Ad Agency told the Gov that the focus of his re-election campaign would be his willing obsequious debasement, he must have asked: "Is that all there is?".

Well yes, other than the utter stupidity of ordering his own chauffeur/gofer to roar up the GSP at ninety plus miles per hour while not wearing a seat belt - him, not the State Trooper, rushing the Gov to a meeting with Imus and the Rutgers University insulted (by Imus, not Corzine) womens' basketball team A born leader, indeed.

No comments:

Post a Comment